Not so delightful for the fish
In addition to its recently slumping sales caused by negative media attention — the Children's Food Awards deemed the drink "largely thickened, artificially sweetened, expensive water" — an article in today's Daily Mail reports that 8,000 liters of the drink's concentrates were accidently spilled into tributaries of the Parrett river in Somerset, England, on Wednesday after a tank broke at a nearby Gerber plant. The spill caused the water to turn bright yellow, and soon afterwards, dozens of dead fish were found floating on the surface. The Environmental Protection Agency has labeled the spill a category one incident, the worst kind. I'm guessing this isn't going to help sales.